On April 22, 1996, Juno launched its free e-mail service. Another company, FreeMark Communications of Cambridge, Massachusetts, announced that it would offer a similar service by the end of 1995. Within a month Juno announced it would provide free e-mail service that would be supported by advertising revenue.

It was reportedly Ardai who convinced Shaw that free e-mail would be a 'killer app' around which to build an entire business. Shaw & Co., where Ardai was employed as senior vice-president.

Charles Ardai, then 25 years old, was president, and David E. was established in June 1995 as a subsidiary of investment firm D.E. and EarthLink, Inc.īuilding Subscriber Base with Free E-mail: 1995-98 Nevertheless, it was still the third largest dial-up Internet service provider (ISP) behind America Online, Inc. From a peak of more than seven million subscribers in 1999, Juno's subscriber base had dropped in late 2000 to approximately 3.4 million subscribers. The third and highest level, Juno Express, is a broadband service available in certain markets that employs DSL technology for high-speed Internet access. The next level is Juno Web, which provides priority access to the World Wide Web, free live technical support, more local access telephone numbers, and other features. The company's basic service provides free Internet access and free e-mail. As of late 2000 Juno offered three levels of service. After building up its computer systems and related infrastructure, it began offering billable Internet access and enhanced e-mail in 1998. Juno Online Services, Inc., the company known for providing free, advertising-supported e-mail service, has yet to turn a profit since launching its service in April 1996.

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